Los Angeles-based jewelry brand CaliforniaDirt.xyz offers handcrafted metalware inspired by nature and fleeting moments

CaliforniaDirt.xyz – Squarespace customer – (United States)

The .xyz community is home to brands and independent retailers that embody innovation. New York-based jewelry brand MAMA.xyz creates handmade jewelry with recycled materials and everyday inspiration. British clothing brand Sundays.xyz features stylish crochet beanies to make your winters cooler. New York-based clothing brand GoodSport.xyz designs upcycled fashion aimed at minimizing excess fabric waste. In this week’s #WebsiteWednesday, we’ll introduce you to a Los Angeles-based jewelry brand creating handcrafted metal pieces that capture the essence of natural elements and passing moments: CaliforniaDirt.xyz.

Handcrafted in LA: CaliforniaDirt.xyz captures moments in metal

CaliforniaDirt.xyz is the online home of California Dirt, a handcrafted jewelry brand based in Los Angeles, California. Founded by designer Carmen Kelly, the brand offers metalware and accessories created using traditional casting techniques. Each piece is made from enduring materials such as 925 sterling silver, bronze, or solid gold. The designs draw from natural elements and ephemeral sensations—sunlight, ocean tides, and fleeting thoughts—resulting in collections that aim to be timeless and open to personal interpretation.

From Dewdrop Earrings to Moonbow Necklaces: Exploring the collection

The brand’s website features an online shop with categories including Necklaces, Earrings, Rings, Bracelets, and Hair Forks. Product listings include images, pricing, and material information to help customers make informed choices. Each piece is photographed to highlight texture, form, and how it may sit on the body. The Dewdrop Earrings, for example, are made of sterling silver and presented as a versatile piece for daily wear. The Moonbow Necklace, crafted from solid 925 sterling silver, features a lavalier style and adjustable chain length, and is described as inspired by rainbows formed by moonlight. Other items range from sculptural rings to minimalistic hair accessories, all reflecting the brand’s emphasis on form, material, and intentional design.

Visitors to CaliforniaDirt.xyz can also find helpful information about shipping, returns, exchanges, and product care. Orders are shipped with tracking, and delivery is typically estimated at around two weeks. The brand provides a polishing cloth with every order, and includes care tips designed to help customers maintain the appearance of their pieces over time.

Meet Carmen Kelly, the creative force behind California Dirt

Carmen Kelly began working with jewelry during her final semester at the Rhode Island School of Design, where she studied industrial design. Initially drawn to ceramics and abstract form-making, she transitioned into metal casting after experimenting with silver pendants. Following graduation, she moved back to Los Angeles and began sharing her early designs online. What started as a small personal project eventually developed into California Dirt, through which she continues to explore form, material, and visual storytelling.¹

CaliforniaDirt.xyz: A distinctive domain for a distinctive brand

Using a .xyz domain name like CaliforniaDirt.xyz helps create a distinct and memorable online presence. .XYZ’s generic nature supports a wide range of creative expression without being tied to a specific industry or convention. In addition, branded email addresses such as [email protected] contribute to a more cohesive identity and can help establish trust when customers reach out for custom orders or inquiries. You can learn more by following the jewery brand on TikTok and Instagram, and by visiting CaliforniaDirt.xyz.