Revisiting Rooms.xyz: Innovative 3D design platform expands creativity and storytelling through interactive experiences

Rooms.xyz – Vercel customer – (United States)

Innovative gaming platforms use .xyz and XYZ Registry domains like .Game, and .Quest to offer creators and players new ways to express creativity and engage with interactive worlds. Multiplayer fighter GangBeasts.Game delivers chaotic battles in unpredictable environments. City builder SerumCity.xyz immerses users in web3 storytelling within the Yugaverse. Role-playing game Divinity.Game offers immersive storytelling from acclaimed developer Larian Studios. Today, we revisit an innovative 3D design platform co-founded by former Google developers to explore its growth, recent updates, and creative possibilities: Rooms.xyz.

Google invests in Rooms.xyz as platform hits key milestones

Rooms.xyz is a browser-based tool for designing 3D spaces. The innovative platform aims to help users express their creativity through drag-and-drop functionality, editable objects, and coding, fostering the design of basic games and interactive 3D rooms. Rooms.xyz is a product of Things, Inc., a collective of developers and creators who believe in “collaborative creation and emergent play.” Founded by Jason Toff, Bruno Oliveira, and Nick Kruge, Things, Inc. is on a mission to build creative tools that empower users to experiment and play in imaginative new ways.

Rooms.xyz has surpassed 1 million rooms created on the platform, showcasing the scale of user engagement since its launch. As part of its growth, in January 2025 Google invested $1 million in Rooms, marking a strategic partnership that gives the platform early access to Google’s Gemini AI technology. This funding, structured as a SAFE (Simple Agreement for Future Equity), follows the platform’s initial $10 million seed round led by Andreessen Horowitz (a16z).¹

With over 10,000 customizable items now available in its inventory, Rooms.xyz helps users search, edit, and add fully formed objects—such as doors, furniture, pets, and decor—into their digital spaces. 

A new trend emerging among Rooms.xyz users involves the creation of larger, story-driven spaces. The platform’s November 2024 update introduced version 3.0, featuring an Actions editor that enables users to bring their rooms to life without needing to code. This feature opens up more opportunities for creators of all skill levels to experiment with dynamic elements in their designs. Rooms.xyz intends to enhance storytelling capabilities even further through an integration with Google’s Gemini 2.0 Flash. This will include a text-to-speech mode that allows creators to add narration to their rooms. Characters will be able to “speak” with customizable tones, such as enthusiastic, calm, or confident, making the experience more immersive and expressive.

Explore captivating room designs: Inspiring examples to ignite your creativity

The Rooms.xyz homepage showcases a section called “Example Rooms,” where visitors can explore a variety of user-created spaces that highlight the platform’s creative potential. Two remarkable and interconnected rooms—Aquarium and Ocean—demonstrate how users collaborate and draw inspiration from each other.

• Aquarium by minakitten
  With over 1.1 million views and 174,000 likes (as of January 30,2025), Aquarium immerses visitors in a serene underwater scene, featuring a large aquarium filled with swimming fish. The room also includes interactive elements like a mobile guestbook, which visitors can activate to leave an entry. The walls of the room are decorated with two framed images: one titled Aquarium and another titled Ocean, created by user andeisalwayshere. This connection between rooms highlights how Rooms.xyz fosters collaborative storytelling and creative expression.
• Ocean by andeisalwayshere
  Designed in August 2023, Ocean mirrors the beauty of the ocean floor, complete with coral, fish, sea anemones, and more. Though older and with fewer views, this room serves as a visual complement to Aquarium, emphasizing shared creative themes. Together, these rooms provide visitors with a calming and interconnected exploration of underwater life.
• .xyz Welcome Room by dotxyz
  The Welcome Room was created using Rooms.xyz’s remix feature to personalize an existing space with .xyz colors and interactive elements. Visitors can interact with a playful .xyz logo, a plant that grows when clicked, and a talkative virtual cat. This room serves as an example of how users can customize and experiment with Rooms.xyz’s creative tools while exploring the platform’s interactive possibilities.

These examples illustrate the versatility of Rooms.xyz, where users can design, remix, and expand upon each other’s ideas to create vibrant and interactive experiences.

Rooms.xyz remains a creative hub for coders and designers

Rooms.xyz continues to inspire creative expression while also offering an educational entry point into coding. The platform allows users to explore the underlying Lua code behind their designs, fostering an understanding of programming concepts. Many users have leveraged this opportunity to refine their coding skills as they design increasingly complex spaces. You can learn more by following Things on X/Twitter and by visiting Rooms.xyz.